Allen Racing - Marketing

Auto racing is an excellent venue for companies of all sizes to promote their business and products. As one of the fastest growing spectator sports in the world, it can provide very effective exposure across a number of demographics.

Depending on your marketing goals, Allen Racing will develop a custom marketing package to fit. The following information is dedicated to outlining our marketing vision, and how your company or product can benefit from a marketing partnership with Allen Racing.

"Allen racing is committed to developing long lasting marketing relationships with diverse companies that are looking to grow with our racing program. Using the car to increase consumer traffic and product sales, Allen Racing will represent our partners in a positive and professional manner."

We understand that each company has individual needs and expectations when it comes to advertising. Below is a list of marketing focuses that we can use to fit your companies marketing and advertising goals.

- Driver Focus
- Racing Focus
- Car/Trailer Focus
- Events Focus
- Business and Employee Focus

Driver Focus - Your company's main interest is backing Tyler in his racing career. The driver in turn promotes your business (i.e. autograph sessions, car shows and other events.)

Racing Focus - Promoting your business or product at racing events. Your business name and product announced during driver introductions and during the race. Coupons and information are handed out at the racing event.

Car/Trailer - With your logo on the car, use the car and trailer to increase exposure while traveling to events or to attract the attention of potential customers outside your store.

Event Focus - Arrange to have the car at special events such as the Puyallup Fair or car shows to increase product exposure. At these events your product can be sold while the car is used to increase foot traffic.

Business/Employee Focus - Use the racing as an exciting incentive for clients and employees. Experience a race weekend whether it be in the pits with the team or in the stands with friends and family.

If you have any questions or are interested in discussing a Marketing relationship with Allen Racing please send an e-mail or call the phone number listed below. We will send you the Allen Racing Marketing Package which details the different levels of marketing packages available.

TylerkAllen@msn.com
(425)890-2353